{"id":87461,"date":"2026-09-08T15:46:35","date_gmt":"2026-09-08T13:46:35","guid":{"rendered":"https:\/\/naturfreunde.ch\/service-center\/uncategorized\/marketing-und-kommunikation\/"},"modified":"2026-09-30T15:42:12","modified_gmt":"2026-09-30T13:42:12","password":"","slug":"marketing-et-communication","status":"publish","type":"docs","link":"https:\/\/naturfreunde.ch\/fr\/service-center\/relations-publiques-marketing\/marketing-et-communication\/","title":{"rendered":"Marketing et communication"},"content":{"rendered":"\n

Pour beaucoup de gens, le marketing \u00e9voque d\u2019abord la publicit\u00e9, les r\u00e9seaux sociaux ou les prospectus color\u00e9s. Pour les ONG, les associations et les sections, le marketing rev\u00eat toutefois une autre dimension : il s\u2019agit d\u2019\u00e9tablir et d\u2019entretenir des relations avec les personnes. Qu\u2019il s\u2019agisse de membres, de b\u00e9n\u00e9voles, de donateurs et donatrices, de personnes int\u00e9ress\u00e9es, d\u2019organisations partenaires ou de d\u00e9cideurs politiques.<\/p>\n\n\n\n

Au fond, le marketing r\u00e9pond \u00e0 une question simple :<\/strong> comment faire en sorte que les bonnes personnes connaissent notre organisation, la comprennent et aient envie de s’y identifier ?<\/p>\n\n\n\n

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Booklet Handlungsfeld Marketing & Kommunikation<\/a>Herunterladen<\/a><\/div>\n<\/div>\n\n\n\n
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Pr\u00e4sentation Naturfreunde \u00d6ffentlichkeitsarbeits-Workshop 2026<\/a>Herunterladen<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Responsabilit\u00e9 de communication<\/h3>\n\n\n\n

Si tu as des questions, n’h\u00e9site pas \u00e0 contacter Christine Schnapp<\/strong> au 031 306 67 64<\/a> ou \u00e0 l’adresse christine.schnapp@amisdelanature.ch<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour beaucoup de gens, le marketing \u00e9voque d\u2019abord la publicit\u00e9, les r\u00e9seaux sociaux ou les prospectus color\u00e9s. Pour les ONG, les associations et les sections, le […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","powered_cache_disable_cache":false,"powered_cache_disable_lazyload":false},"doc_category":[860],"doc_tag":[],"class_list":["post-87461","docs","type-docs","status-publish","hentry","doc_category-relations-publiques-marketing","wpbf-post"],"acf":[],"year_month":"2026-10","word_count":135,"total_views":"4","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"admin","author_nicename":"admin","author_url":"https:\/\/naturfreunde.ch\/fr\/author\/admin\/"},"doc_category_info":[{"term_name":"Relations publiques \/ Marketing","term_url":"https:\/\/naturfreunde.ch\/fr\/bereich\/relations-publiques-marketing\/"}],"doc_tag_info":[],"_links":{"self":[{"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/docs\/87461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/comments?post=87461"}],"version-history":[{"count":1,"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/docs\/87461\/revisions"}],"predecessor-version":[{"id":87463,"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/docs\/87461\/revisions\/87463"}],"wp:attachment":[{"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/media?parent=87461"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/doc_category?post=87461"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/naturfreunde.ch\/fr\/wp-json\/wp\/v2\/doc_tag?post=87461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}